EatEat
AI-based Food delivery app
How to Make the food ordering process easier with the help of AI?
EatEat is an AI-driven food ordering service that personalizes meal combinations based on user habits, preferences, and budgets. Its intuitive AI assistant facilitates conversational interactions, simplifying the ordering process. Additionally, EatEat offers a meal scheduling feature, enabling users to plan their meals for a seamless and stress-free experience.
Persona
Health-conscious, time-pressed professionals
Sophia 32
Live in NewYork City
Senior Project Manager at a Global Consulting Firm
# Efficient # Strategic
#Health-Conscious
Challenges
Time Pressures
Decision Fatigue
Nutrition
"If I find something with good nutrition and there is a set meal option, I will buy that takeaway over and over again."
Idea App Experience
Set Meal Options: The app should suggest preset meals based on her past orders or preferences, eliminating the need for browsing.
Healthy Choices: The app should offer balanced, nutritious options that align with her busy lifestyle.
Minimal Interaction: Sophia wants the app to minimize decision-making by offering limited but tailored choices.
Budget-conscious, indecisive individuals
Challenges
Decision Fatigue Budget-Conscious
Late-Night Food
"Many times, the food I choose ends up exceeding my budget, so I need something affordable and quick without too many options"
Arnold Thompson 22
Live in NewYork City
undergraduate Student in Finance
# Indecisive # Budget-Conscious
# Routine-Oriented
Idea App Experience
Budget-Friendly Options: The app should offer cheap meal deals or student discounts to fit his financial constraints.
Quick Suggestions: Arnold needs a few set meal options to avoid wasting time deciding.
Reordering: He values the ability to reorder meals he likes without needing to browse menus.
Competitive Analysis
Uber Eats
86,146 Reviews/ 2.7 star
DoorDash
10,523 Reviews/ 1.1 star
Grubhub
15,625 Reviews/ 3.2 star
Based on over 100,000 reviews on Trustpilot
Layout Analysis
All three apps need to work on creating more distinct layouts or branding in their user interfaces to stand out from one another.
A strong focus on helping users decide on meals through the interface (as mentioned in the "cart strategy") appears to be a beneficial approach, perhaps more apps could adopt such features to improve usability.
User flow
Make the order process less than 5 minutes.
Search Food
Open App
Homepage
Brose combo
Select Combo
Confirmation page
Payment
Oder state
Select cuisines
Low-fidelity Wireframes
Conduct UX Research and Test Concepts
Research study
Coming soon
Insight
High-Fi
Lunch Animation
Onboarding Page
Unlimited Choice, but it's all you like
The main screen is designed for user convenience, allowing quick access to options like combo meals, pickup, and personalized recommendations. Users can easily see the most liked items and saved favourites, helping them make quick decisions.
It‘s all about you
and your favor food
A schedule is just prefer for your daily routines
A secure 2FA payment method
It's all in EatEat
Thanks for watching
This Solo Design Sprint aims to showcase what I’ve learned from the Google UX Design Professional Certificate.