This ongoing Solo Design Sprint, which began on September 1st, aims to showcase what I’ve learned from the Google UX Design Professional Certificate.
EatEat
AI-based Food delivery app
Solo Design spring
Background
After conducting interviews and researching online, I realized there are numerous issues with food delivery apps, such as delivery times, food quality, driver-related problems, additional costs, missing orders, and more. While thousands of solutions have already been designed, many of these issues are deeply rooted and cannot be fully resolved by design or good ideas alone.
During my research, I identified an often overlooked aspect of online food delivery, and this project specifically focuses on this feature: Making the food ordering process easier with the help of AI.
Persona
Sophia 32
Live in NewYork City
Senior Project Manager at a Global Consulting Firm
# Efficient # Strategic
#Health-Conscious
Challenges
Time Pressures
Decision Fatigue
Nutrition
"If I find something with good nutrition and there is a set meal option, I will buy that takeaway over and over again."
Idea App Experience
Set Meal Options: The app should suggest preset meals based on her past orders or preferences, eliminating the need for browsing.
Healthy Choices: The app should offer balanced, nutritious options that align with her busy lifestyle.
Minimal Interaction: Sophia wants the app to minimize decision-making by offering limited but tailored choices.
Challenges
Decision Fatigue Budget-Conscious
Late-Night Food
"Many times, the food I choose ends up exceeding my budget, so I need something affordable and quick without too many options"
Arnold Thompson 22
Live in NewYork City
undergraduate Student in Finance
# Indecisive # Budget-Conscious
# Routine-Oriented
Idea App Experience
Budget-Friendly Options: The app should offer cheap meal deals or student discounts to fit his financial constraints.
Quick Suggestions: Arnold needs a few set meal options to avoid wasting time deciding.
Reordering: He values the ability to reorder meals he likes without needing to browse menus.
Value Proposition
EatEat simplifies food ordering by using AI to create personalized meal combos based on user habits, automatically customizing them to fit preferences and budgets. With an intuitive AI assistant that helps users order through conversational interaction and a meal scheduling feature that allows users to plan ahead, EatEat provide a seamless and stress-free food ordering experience tailored to each individual's needs.
User flow
Make the order process less than 5 minutes.
Search Food
Open App
Homepage
Brose combo
Select Combo
Confirmation page
Payment
Oder state
Select cuisines
Low-fidelity Wireframes
Conduct UX Research and Test Early Concepts
Uber Eats
86,146 Reviews/ 2.7 star
DoorDash
10,523 Reviews/ 1.1 star
Grubhub
15,625 Reviews/ 3.2 star
Competitive Analysis
Based on over 100,000 reviews on trustpilot
Layout Analysis
1. All first pages look the same and hardly distinguish each other.
2. the catrgtrage it works well, and can guild people with which food to eat.